Date: July 2022
Classification: Full-time, Non-Exempt
Department: Development & Communication Dept.
Reports to: Marketing Manager
The Digital Marketing Coordinator is a full-time, non-exempt position, responsible for the day-to-day execution of digital marketing strategies that support the overall work of Habitat East Bay Silicon Valley (EBSV). Primary duties include the management of Habitat EBSV’s website, email campaigns, and social media channels.
Essential Functions of Position:
- Social Media Marketing: Maintain and grow all Habitat EBSV’s social channels by creating and posting engaging content, responding to messages and comments, implementing and managing ad campaigns, and analyzing performance data.
- Website Management: Continually monitor and optimize the HabitHabitat EBSV website by posting blog, event, and webpage content, monitoring Google Analytics, and responding to staff input for updates.
- Email Marketing: Manage and create email marketing content including a monthly Habitat News email. Support additional email needs for events and department specific email campaigns.
- Digital Assets: Create digital assets such as graphics, photos, and videos for use on social media channels, on Habitat EBSV’s website, and through email marketing campaigns.
- Data Analysis: Identify and analyze KPIs (key performance indicators) for various efforts and marketing campaigns. Provide information on previous campaigns, projects and timelines overseen and implemented.
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Maintain a content calendar with regular updates
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Be an active member of the Marketing & Events Team and regularly report out and solicit feedback on current and future work, campaign or marketing activity performance, team needs, etc.
Knowledge, Skills, and Abilities:
- Minimum one years’ experience in social media and/or digital marketing or a related field required, 2 years preferred.
- Bachelor’s Degree preferred but not required.
- Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously.
- Experience managing website and email platforms.
- Strong written and oral communication skills.
- Highly communicative and collaborative.
- Proficient in Microsoft, Adobe Creative Suite, Canva.
- Ability to work effectively with people across multiple locations and job functions.
Working Environment/Physical Requirements:
Primarily office work, some travel within our service area of Contra Costa, Alameda, and Santa Clara counties will be required. Occasional night and weekend meetings and events as needed. Partial remote work is also possible.
Note: This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as desired.
Interested candidates must submit both a cover letter and resume to Lucinda Lee O’Sullivan, Director of HR & Operations at hr@habitatebsv.org.
